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the brand strategy workshop masterclass

Learn How to Charge $10k+ Per Project REMOTELY Using Brand Strategy Workshops

And copy my successful ready-made templates to find clients, pitch the project, and lock-in premium rates WITHOUT losing the lead

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Learn how to provide business-focused value to your clients so you can become indispensable to their business and avoid falling short of the compensation you deserve.

Schedule a free coaching session where we’ll design your success roadmap without sacrificing time, energy, and location freedom so that you can work REMOTELY from anywhere in the world.

Copy my ready-made templates and systems that have allowed me to charge premium rates and have clients refer me to their business network.

Who this course is for

This program is for you if...

You want to be seen as an expert and a decision maker rather than ‘just a pair of hands’ on the team

You’re undervaluing your work and lack the confidence to charge higher rates

You want to stand out from other designers and win the trust of high paying clients because you understand their business needs

Here's what you're going to get

What you will learn

Take a look at what is covered in the 85 value-packed lectures.

1

Chapter 1

Workshop Journey First Steps

In this chapter I'll introduce the course, share the outcomes of completing the course and bust myths about workshops.

A personal welcome

0:50

How to make the most of this course

12:24

Outcomes for your clients

5:39

Outcomes for you

3:44

Busting myths about workshops

8:30

Chapter 2

Brand strategist Accelerator

Here I'll teach you what a brand is, how we should think about strategy and its best practices.

What is a brand?

4:11

What is brand strategy?

3:43

The brand strategy workshop process

6:46

Questionnaires vs Workshops

10:34

2

Chapter 3

How to Close High-Paying Clients with workshops

In these lectures I'll share my step-by-step process to selling workshops to clients, including the ideal first call script and email templates.

How to sell the workshop

4:32

The first call process

16:05

Sending the discovery survey

3:02

Call follow up

3:30

3

Chapter 4

Client Clarity Deep Dive

The client is excited and on board for a workshop. Now, it’s time to extract information from them with the brand discovery survey.

The brand discovery run through

4:32

How to see the survey results

16:05

Things to look out for

3:02

Exporting the answers to the Xd doc

3:30

4

Chapter 5

The workshop Birds-Eye View

Here, I introduce you to the document that will be used to guide us through the workshop. Explaining each section and its purpose.

What is included

1:37

Document structure run through

5:52

Section 1 - Defining the brand

2:17

Section 2 - Brand Keywords

2:49

Section 3 - Market Positioning

1:43

Section 4 - Customer Targeting

2:21

Section 5 - Competitor Analysis

2:27

Section 6 - Messaging

1:44

Section 7 - Website Strategy

2:13

Section 8 - Business Goals

2:13

5

Chapter 6

Workshop Preparation

The key to a successful workshop is preparation. Here I'll show you the steps to being fully confident running your workshop.

How the lectures will be approached

2:56

Section 1a - What, How, Why

5:58

Section 1b - Mission Statement

8:25

Section 1c - Brand Story

4:51

Section 2a & b - Keywords

8:15

Section 3a & b - Market Positioning

6:10

Section 4a, b & c - Customer Profiles

11:27

Section 5a & b - Competitor Analysis

7:30

Section 6a & b - Messaging

5:09

Section 7a, b & c - Website Strategy

6:45

Section 8a, b & c - Business Goals

5:22

6

Chapter 7

Master the art of workshop Facilitation

In these lectures I'll share the mindset of a professional facilitator and walk you through each of the 20 fun and impactful exercises with a mock client.

Mindset and approach

8:02

What to cover in the workshop

4:14

Intro and opening questions

3:07

Section 1 - Defining the brand

5:23

Section 2 - Brand Keywords

10:22

Section 3 - Market Positioning

4:46

Section 4 - Customer Targeting

11:50

Section 5 - Competitor Analysis

6:37

Section 6 - Messaging

8:25

Section 7 - Website Strategy

18:08

Section 8 - Business Goals

10:29

7

Chapter 8

Workshop Wrap Up and Next Steps

With the workshop over, it’s time to recap all the insights. Here I'll show you how bring this together in a professional document.

Workshop follow up PDF and email

3:50

Workshop review document - How to

18:14

Sending the review doc

2:02

Where to go from here

4:29

8

what you get

Jam packed with value

Here’s everything you will receive

20 fun and impactful workshop exercises you can charge your clients $1000's for - VALUE: $1,000

A three step workshop process that is versatile and easy to implement - VALUE: $899

A step by step walkthrough of how to set-up and facilitate your first remote workshop - VALUE: $500

The workshop document template in both Xd and Figma - VALUE: $500

A copy of the exact brand discovery survey I send to clients at the beginning of the workshop process - VALUE: $199

Email templates to onboard your clients instantly - VALUE: $499

Total value $3,597

Today’s price just $479

Meet your teacher

Learn with
Charlie Osborne

Achievements & experience

Charlie is an award-winning brand identity designer with over a decade of industry experience.

100's of workshops facilitated

2 honourable mention awards for outstanding web design

Founded the education platform ‘Osborne Branding Academy’ in 2021

Featured in 15+ design inspiration sites

150+ students taught

Teeth cut at a top branding agency in London

Regular contributor to Flux Academy YouTube channel to over 500,000+ subscribers

Shillington College design excellence qualified

Certifications & qualifications

My story

I’ve been there

After leaving my 9-5 office job and starting my branding business, I struggled to win clients, stand out, and charge what my designs were worth.
‍
I had ambitions to see more of the world but I felt stuck in London with a high cost of living.

I had to try something new to stand out, so I pulled together what I had learned from working with some of London's top branding and marketing agencies to produce a high-value brand strategy workshop.

Once I had produced it, I tried it out on one of the clients I had at the time and the results were astounding!
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The relationship with this client became strong and lasting, and the value I offered improved so much that it made me indispensable. I knew I was on to something.

Fast forward to today and I have now run 100’s of workshops, designed many brands, and grown my business, all whilst travelling the world.
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This is why I made this course. I want to help you build a thriving business that lays the foundation for the life you want to live.

Meet your teacher

Learn with Charlie Osborne

500,000+

subscribers have been taught by Charlie on Flux Academy's social channels

$30K+

brand identity and web design projects won off the back of the workshop process

100+

successful brand strategy workshops facilitated in the last 7 years

25

countries travelled in the last 5 years whilst running a remote branding business

10

years of experience working for London’s top marketing & branding agencies compressed into one course

07

design awards won for Charlie’s remote agency, Osborne Branding

Testimonials

What have students said?

The course has been a game changer for me in my business! Now I can work from anywhere, grow a thriving business and client's love working with me!

Charlie Osborne - UK

The course has been a game changer for me in my business! Now I can work from anywhere, grow a thriving business and client's love working with me!

Charlie Osborne - UK

Student Testimonial

What the students are saying

Client Testimonials

What have clients said?

“The workshop was hugely beneficial in defining our brand and business goals. It helped us demonstrate our position as a credible leader in the industry. We’re incredibly happy with the results.”

Craig MacAlpine
Founder of Expert Insights

“The brand workshop was remarkably enjoyable and exactly what we needed. The result was a clearly defined strategic direction and a brand identity that positioned us as a leading productivity platform.”

Malte Scholz
‍Founder of airfocus

Charlie’s workshop made the process of building a brand fun, collaborative while being efficient and focused on results. The whole process was well structured and seamless, while still allowing for productive discussion and creativity.

Gabriela Gocheva
‍‍Founder of Autism Spectrum Reach

"The brand discovery workshop helped us to focus in on what we wanted to communicate, and how we could remain true to ourselves whilst still appealing to a broad audience. The process translated my thoughts into professional designs, bringing everything to the next level. Charlie is now my number one recommendation to Mercury1’s own clients for their branding and design."

Gemma Minihan
‍Co-owner of Mercury1

“The branding workshop was a valuable and concise way to develop and consolidate our company brand, for both internal and external use. We were very happy with the outcome.”

Zachary van Driel
‍Co-Founder of Miri

Inside This Course

What’s included

Instructor-Led Video Course

In this course, I will take you through the step-by-step approach to running a successful workshop. We'll go through the process in chronological order so that you'll can get a feel for how it works in real life.

Doing it in this way will ensure you have the ability to start conducting workshops with your clients right away.

Email templates for selling, running and recapping the workshop

The course includes the email templates I have used to sell the workshop to the client, to organise the session, and recap it successfully.
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You can copy and paste these templates to streamline and simplify your process.

Resources that will supercharge your workshop and its outcomes

The workshop document includes a total of 20 fun and interactive exercises that you can take your client through.

The course also includes a professional document you can bring all the workshop insights into and share with the client.

Extract all the relevant information from the client

You will have access to the 'The Brand Discovery Survey': an online questionnaire that includes all the questions needed to run a successful workshop.

The survey can be completed at the client's convenience on any device, and will lay the foundation for the workshop itself. All you'll need to do is send the client the URL.

A 30 min call with Charlie

My mission is to help you grow a thriving design business that supports the life you want to live.

On this call we will discuss your aspirations, clarify your goals and chart a plan of action to get you to where you want to be.

I look forward to meeting you!

Tools You Need

All you need to
complete the course

Adobe Xd or Figma

Any conferencing app

A Google account

Enroll Today

Make an investment
in your future

The Remote Brand Strategy Workshop Masterclass

8 self-paced modules

20 fun & impactful workshop exercises

Brand discovery survey form

Email templates

Workshop documents

A fun, interactive, and remote workshop process

Includes lifetime access and all future updates

One-time payment

£499

$479

Enrol now and save 40% (£200).
Take advantage of this launch-week pricing before 16th Jan.

Join 834+ happy students

Most Popular

The Remote Brand Strategy Workshop Masterclass + Coaching

Everything from The Remote Brand Strategy Workshop Masterclass PLUS

A 2 hour 1-on-1 coaching call with Charlie

Answers to your most pressing questions about workshop best practices

A guided run through of the workshop process

The consolidation of everything you learned from the masterclass course

The advice you need to feel fully confident in facilitating your first workshop

£499

One-time-payment

$1,197

Enrol now and save 40% (£200).
Take advantage of this launch-week pricing before 16th Jan.

FAQ

Have some questions?

What tools or software do I need to complete the course?

You will need 3 tools:
1. Adobe Xd or Figma
2. A Google account - For Google Forms and Sheets
3. A video conferencing - To host the workshop remotely (e.g. Zoom)

How will this course help me go remote?

This workshop process is designed to be facilitated from anywhere with an internet connection. Starting the engagement with a remote paid workshop lays the foundation for continued remote work for the rest of the project.

Will I be able to charge my clients for this workshop?

Yes, absolutely. In fact, I suggest you always charge for the workshop to ensure all parties are fully invested and taking it seriously.

I don’t have any experience with workshops - is this course right for me?

This course is designed to get you up to speed and confident with facilitating workshops even if you have no previous experience with them.

How do I organise the 30 minute call with you that comes part of the course?

Once you sign-up, I’ll send you a calendly link so that you can choose a time that works best for you.

How long can I access the content?

You will receive a lifetime access to the course and all future updates.

How long does the course take?

There are a total of 6 hours of video content in this course with over 85 lectures.

What industries could this workshop be appropriate for?

The workshop can be used across all industries. It covers all the key areas of branding that every type of business needs.

I'd like to ask a question via email. What email address should I use?

You can ask me any questions about the course at hello@osbornebranding.com

Thank you! Your submission has been received!

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A final word from charlie

It’s my mission to help you build a business that supports your ideal life.

This course is designed to be a strong step along that journey for you, and I can’t wait to hear how it has helped you.

Always feel free to reach out if you need a helping hand or to simply tell me how the course has impacted you.

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All the best,
Charlie Osborne